Taproot Teas is built around the intention and connection that accompanies the Yerba Mate tea-drinking culture. With handcrafted tea blends, they provide a more authentic experience that encapsulates the drinking of mate tea.
PROJECT DETAILS
Client: Taproot Teas
Date: 2016
Skills: Brand Development, Brand Statagy, Art Direction, Graphic Design
Deliverables: Logo, Brand Guidelines, Tagline, Business Cards
THE LOGO
We set out to craft a logo that had an organic feel yet was crisp and classy. Though “root” is in the name, we did not want to overemphasize this concept since leaves are the key ingredients in tea. This logo mark would not have worked with fewer leaves or larger roots; the mark finds the perfect balance of both.
BUSINESS CARDS
