SDG Law is a small, one-man law office. Knowing a lot of law services can seem out of reach due to the large overhead and markup of bigger firms, SDG Law is dedicated to offering attainable and affordable law services to small businesses and nonprofits.
PROJECT DETAILS
Client: SDG Law
Date: 2015
Skills: Brand Development, Art Direction, Graphic Design
Deliverables: Logo, Brand Guidelines, Business Cards, Postcard Design, Stationery Design
THE STORY THAT DEFINED THE BRAND
SDG Law came to us looking for a professional branding to represent the endeavor of leaving a large law firm in order to start a solo law practice. At the end of a thorough design brief, the client referenced the seemingly small underdog David being able to rise above the powerful giant Goliath, and how he, too, as a small, one-man firm could be seen as an underdog yet accomplish the same level of service as large law firms.
With that additional bit of information in our brief, the brand emerged.
In this logo we have represented the five stones David took as he went out to fight Goliath. Collectively they represent the larger law practice, but just as it took only one stone to get the job done for David, it takes just one lawyer at SDG to meet the needs of clients.
REDESIGN OF THE BUSINESS CARDS
BUSINESS CARD SET DESIGNS
A LOT OF THOUGHT GOES INTO A LOGO
