THE STORY BEHIND THE LOGO

First, Radix means “roots” in Latin. Through our in-depth interview, we were able to unveil several lines of inspiration—everything from Roman numerals and stained glass windows to St. Andrew. It wasn’t until RLB did further research into the Catholic church that the symbol of the key (typically crossed keys) was discovered. When we combined the stewardship and authority symbolized by the key within the church with the association of real estate and buildings the key signifies globally, the client was surprised and hooked on the concept. They had not yet thought of this symbol or its significance in representing their company and the service they provide.

We merged a geometric and stylized expression of roots with the key and it was a home run for the client. We kept the type treatment very classic with some added serifs to mimic the Roman numerals that again give homage to the tradition and the history of the church.

Overall, this logo will be able to remain relevant with a longevity built into its meaning and design.