Main & West is a small financial advisor group. They wanted to grow their offerings to a larger audience while focusing on the younger, self-sufficient clientele present among the ski towns in and around their Colorado mountain town office headquarters. They knew this younger generation didn’t always trust the Wall Street ways. As a result they knew they had to educate their audience, offering them a trustworthy hometown experience while shedding light on their financial needs and responsibilities.
PROJECT DETAILS
Client: Main & West Financial
Date: 2014
Skills: Brand Development
Deliverables: Logo, Brand Guidelines
The branding is established in black and white, but there is room for flexibility depending on its use. The colors can be adapted to accompany photography or other contexts. The simple rule is the “M’ must always be lighter then the “W,” allowing the effect of light and shadow to remain.
